I was reading 'Branding India' by Amitabh Kant and came across this quote by former prime minister Vajpayee:
'Now we know why terrorism has hit tourism the most. Tourism is a foe of terrorism. Whereas terrorism feeds on intolerance, tourism breeds tolerance and empathy. Terrorism has no respect for human life. In contrast, tourism teaches us to savour and celebrate all that is beautiful in nature and human life. Terrorism seeks to erect walls of hatred between faiths and communities. Tourism breaks such barriers.Terrorism detests pluralism, whereas tourism celebrates it. Terrorism has no respect for human life. Tourism pays a tribute to all that is beautiful in nature and human life. Terrorism may have temporarily hit tourism in this metaphorical battle between the two. But tourism will make a major contribution to the eventual defeat of terrorism and all other manifestations of fanaticism.'
Can there be a better reason to promote tourism?
'Now we know why terrorism has hit tourism the most. Tourism is a foe of terrorism. Whereas terrorism feeds on intolerance, tourism breeds tolerance and empathy. Terrorism has no respect for human life. In contrast, tourism teaches us to savour and celebrate all that is beautiful in nature and human life. Terrorism seeks to erect walls of hatred between faiths and communities. Tourism breaks such barriers.Terrorism detests pluralism, whereas tourism celebrates it. Terrorism has no respect for human life. Tourism pays a tribute to all that is beautiful in nature and human life. Terrorism may have temporarily hit tourism in this metaphorical battle between the two. But tourism will make a major contribution to the eventual defeat of terrorism and all other manifestations of fanaticism.'
Can there be a better reason to promote tourism?
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